A shopping feature published by E Online reports that NAD+ has become the latest buzzed-about skincare ingredient, with several brands launching serums, creams and essences built around it. The piece says activewear brand Alo recently launched NAD+ eye patches, which the brand says support the skin's moisture barrier.

NAD+ is short for nicotinamide adenine dinucleotide, the article explains, and it notes that readers may recognize the term from celebrities receiving IV infusions containing the ingredient. According to the feature, the ingredient has now moved from infusions into topical skincare.

What the article says

According to experts referenced in the piece, NAD+ is touted for cellular repair, reducing inflammation and firming skin, among other anti-aging benefits. The article also states that, like collagen, NAD+ levels decline as a person ages, which it says is why the skincare industry is exploring how those levels can be replenished.

Products named

The roundup names Numbuzin No.9 NAD+ BIO Lifting-Sil Essence, which the article says combines NAD+ with peptides, alongside Medicube NAD+ EGF Firming Serum and Arencia NAD+ Booster Shot Cream. It lists Alo Bio NAD+ Recovery Eye Masks at $55, with the outlet noting that pricing and availability were accurate as of publication.

Where peptides come in

The same roundup lists peptide products next to the NAD+ items, including a copper peptide and bakuchiol serum that the outlet says promises to help improve fine lines, support elasticity and replenish moisture. Those descriptions are presented as product claims, and the article does not cite published studies behind them.

Limitations

The feature is a shopping roundup rather than a review of clinical evidence, and it does not name any published trial, sample size or measured result for NAD+ applied to skin. The experts it refers to are not named or quoted directly in the material, and the outlet says its editors select products based on research, reporting and reader interest.

Outlook

The article says it is only a matter of time until NAD+ is everywhere in skincare. What the piece leaves unsettled is what topical NAD+ has been shown to do, since the claims it reports are attributed to brands and to experts it does not name.